Businesses in ChatGPT and What OpenAI’s Business Hub Means for Your Company

OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Eligible companies can claim a profile, keep business details current and see aggregated data about how people find them. Eligible US ecommerce and online service businesses can also publish a Business Agent that answers questions about what they sell and directs interested customers to their website. OpenAI’s launch announcement

If customers use ChatGPT to compare providers before visiting a website, you now have a way to supply information for that decision and see some of the activity it generates. Start with the details a buyer needs to decide whether to contact you, then make the next step easy to complete on your site.

What is ChatGPT Business Hub?

Business Hub is where authorised representatives claim and manage a business profile. Once verified, you can update details such as your website, description, logo and relevant delivery or return policies. Retailers can also supply product data with prices and availability through a supported feed. ChatGPT can use the information you provide alongside other sources when answering questions. OpenAI’s Business Hub overview

Businesses in ChatGPT serves customers discovering a company. ChatGPT Business is the separate paid workspace employees use for their own work. An eligible owner or representative can start a profile claim without an Enterprise agreement or an advertising account. OpenAI’s setup guide

How to claim your business in ChatGPT

  1. Sign in to ChatGPT, open Business Hub and search for your business. Select the listing that matches the company you represent.
  2. Choose an available verification method. Options can include your business phone, email, website domain or Shopify store. OpenAI reviews the claim.
  3. Complete the Persona identity check. Approval unlocks the verification badge, profile publishing, product feeds and insights. Business Agent access depends on separate eligibility.
  4. Review the profile and submit accurate information. If you sell products, use the feed options shown in Business Hub to supply current prices and availability.

Profile claims depend on the business’s type, location and supported verification methods. Eligible online companies may be offered a way to add a missing profile. Local shops and restaurants can currently claim only an existing US listing. The eligibility check is worth doing before you spend time preparing an agent or catalogue. Open Business Hub · Verification steps

What can a ChatGPT Business Agent do?

At launch, Business Agents are available to eligible ecommerce and online service businesses in the United States with a website. OpenAI assesses the business category and the intended use. A verified profile is one step in qualifying, and publishing an agent is a separate choice. Shopify is optional. OpenAI’s Business Agents Policy

A buyer can open an available agent from the business profile and ask questions in a separate, clearly labelled chat. The agent represents the company and uses information and instructions the business supplies. A retailer might use it to explain product differences and return conditions, then link the buyer to the relevant product page. A service provider can explain which engagement fits and point the buyer to an enquiry page. Purchases, bookings and order checks stay on your website or in your existing systems. OpenAI’s current agent capabilities

Can claiming your business improve its ChatGPT ranking?

A claim lets you manage the details you supply to ChatGPT. OpenAI continues to make independent recommendations, and a claim, product feed or ad carries no promise of organic placement. Eligible advertisers can choose a sponsored Business Agent as an ad destination. OpenAI labels those placements separately from its answers. Launch announcement · Visibility FAQ

Business Hub insights show aggregate activity over 28 days, including mentions, website clicks and discovery topics. For an online business, a mention is counted when ChatGPT references its website. Reporting thresholds apply, so treat a blank metric as unavailable data. OpenAI keeps individual prompts, conversations and Business Agent chats private from the business. Use the topics to identify questions worth answering on your site, then measure what visitors actually do. OpenAI’s insights definitions

What to do in your first week

  1. Claim the profile and assign an owner. Give someone responsibility for keeping offers, prices, service areas and policies current.
  2. Answer the questions buyers ask before enquiring. Start with who the offer is for, what it includes, pricing where you publish it, and the next step. Use the same facts on your profile and website. Stob.AI’s AI SEO guide
  3. Test the handoff. If you qualify for a Business Agent, preview it with common questions and awkward ones. Ask about a region you do not serve, an unavailable product and an exception to a refund policy. Check the answer and the destination link before publishing.
  4. Measure the enquiries you can attribute. Record Business Hub clicks where available. On your site, check which referrals you can identify and track what reaches your enquiry form or checkout. Log qualified enquiries and booked meetings alongside traffic.

How a B2B enquiry can move from ChatGPT to your sales team

Consider a US software provider that qualifies for a Business Agent. A buyer researching compliance reporting tools finds its business profile. The agent explains which plan fits the buyer’s needs and links to the demo page. The buyer submits a form on the provider’s site. That form creates a CRM record with the company, use case and referral source when known, then assigns it to the right sales owner.

The owner can follow up with the context the buyer provided and record whether the enquiry becomes a meeting or an opportunity. If the form or CRM assignment fails, the buyer can disappear from the pipeline even when the profile earns clicks. Test the path end to end and track the outcome your sales team can act on. Stob.AI’s Business Development System

Frequently asked questions

What is ChatGPT Business Hub?

Business Hub is where eligible organisations claim and manage a business profile, provide current information and view aggregated discovery insights after verification.

How do I claim my business in ChatGPT?

Sign in to ChatGPT, open Business Hub, find your business and follow an available verification route. OpenAI reviews your claim. Complete Persona verification to unlock profile publishing and other eligible features.

Who can publish a ChatGPT Business Agent?

At launch, Business Agents are available to eligible US ecommerce and online service businesses with a website. Approval depends on the business category, intended use and verification.

Can a ChatGPT Business Agent take orders or bookings?

At launch, a Business Agent answers questions and can link to your site. Customers complete purchases, bookings and order checks on your site or through your existing systems.

Does claiming my business improve my ChatGPT ranking?

Claiming lets you manage the information you supply. ChatGPT makes independent recommendations, and claiming carries no guarantee of more visibility or a higher placement.

Cover illustration by Stob.AI, generated with AI.