Sales Automation with OpenClaw: How We Built an AI-Operated Business Development Department

Sales automation can extend far beyond email sequences. See how Stob.AI uses OpenClaw, Make and Airtable to operate a connected business development system for a 17-person team.

Sales automation can extend far beyond email sequences.

At Stob.AI we treat it as an operating-system problem, combining OpenClaw , Make , Airtable , Apollo and Exa into one connected business development system.

Many sales automation projects begin and end with an email sequence.

A contact enters a campaign, several messages are scheduled, and a dashboard reports how many emails were opened or answered.

That can save time, but it leaves much of the real work untouched.

Someone still has to decide which companies are worth contacting.

Someone has to research the account, find a relevant reason to approach it, identify the right person, check whether they already exist in the CRM, prepare the message, monitor replies, create the opportunity and assemble the report.

The expensive part of sales operations is often the movement of context between people, applications and documents.

At Stob.AI, we approached sales automation as an operating-system problem.

We built a connected business development system that brings together OpenClaw, Make, Airtable, Apollo, Exa, Instantly, HeyReach, Zoho CRM and Google Workspace.

The system supports a team of 17 people at Lumens.

It handles prospect research, enrichment, campaign preparation, CRM synchronisation, reply processing, lead reactivation, reporting, event research and RFP standardisation.